A quiet revolution in the channel.docVIP

 PAGE \* MERGEFORMAT 6 A quiet revolution in the channel A quiet revolution is taking place, that is, channels of the revolution, whether it is large-scale giants, or a very small micro-enterprises, are consciously or unconsciously involved in the revolution. In this channel revolution, production companies have their own channel strategy to investigate new marketing channel for restructuring. Chinese home appliance brand Haier Group has experienced in the sales channels, Trilogy, first relying on large-scale shopping malls for sale, and then selected department stores in the establishment of shop in shop counters or Haier, Haier is now focusing on the establishment of shops . China’s largest meat producer Shuanghui Group had to rely on distributors to build a huge distribution network, but now ambitious to build hundreds of homes across the country Shuanghui franchised stores. A large-scale food production enterprise sales channels, changes in this channel is simply a true portrayal of the revolution. Ten years ago, they find ways to make their products into department stores, to be proud of its place in a large department store; five years ago, they consider is how to make their products into the wholesale market; two years ago, they have the product completely from the taken off the shelves of department stores, and sales staff should be aiming for around the streets of retail shops, street shops, driving delivery trucks, and even Deng Zhao tricycle delivery in person to the retail outlets; Recently, Jia Shuyuan has emerged They figure that they have begun to direct the final consumer. According to the company manager, as saying that competition is no longer the main battlefield of department stores, nor is it wholesale markets, competition, the main battleground has shifted to the retail outlets, and even Jiashu Yuan. Competition in the sale a great shift in the battlefield of competition from department stores, the focus shifted to wholesale, to retail