A strategy for the company to do the terminal chain shipped Analysis.docVIP

 PAGE \* MERGEFORMAT 21 A strategy for the company to do the terminal chain shipped Analysis In my opinion, regardless of the food chain, or chain of other industries, the differences among local, there is great commonality. To seize the terminal, control terminal has become a consensus of industries and enterprises. In a few years ago, industry sources put forth ‘terminal is king’ concept, we can see that the terminal has become a large number of enterprise development and the achievement of landing and sales of the brand to enhance the most effective way. As market competition becomes more intensified, more and more high-end threshold to control the cost of the terminal are becoming increasingly known for, making most of the time, caught in a dilemma of businesses throughout: to continue to control the terminal cost increases, profits decrease, no doubt waiting to die; abandoned the terminal will be dead faster, can be described as also the terminal, the terminal is also lost. This is the size of the brand enterprises, relying on their own have cost advantages, financial strength, and can still bear the pain, to continue to control the terminal, but for some SMEs, by their own conditions, Regret I can hardly hold a candle, and more is a kind of helpless. Under these conditions, no matter how large or how small, brand brands, have plans for new roads, intended to pay the high costs of winding up the terminal. Under these conditions, terminal chains have emerged as a number of brands to create a new one of the channels, and quickly develop and expand. The emergence of the terminal chain can be said to last for many years to break the traditional single-store retail model, and towards a new stage of development. Because of the relative single-store terms, more scale advantage, cost advantage, not only can enhance its own brand, but also to expand and extend the relevant consignment business, broadening the profit model, can serve more than profit, and allow f