A successful project design process innovation.docVIP

 PAGE \* MERGEFORMAT 8 A successful project design process innovation This article records my recent work in a small case, through the life of electrical household appliances industry segments in this case analysis, to illustrate this is only a part of the project design, competitive intelligence services, there is much room for innovation and upgrading . Project Background Fourth quarter of 2009, we received a customer survey on the appliance industry, asked the sales department was the customer feel the time requirements of the project relatively rapid, followed by telephone communication during the sales staff also learned some other very customer important information: lives of our customers appliances has made a division are working together in competitive intelligence service, now try to add new suppliers and plans expansion of the scope of information needs. Intelligence Analysis We are engaged in competitive intelligence service, the first client to be based on intelligence information into the appropriate analysis and then be fully utilized. According to the sales staff that feedback, we determine the main reason for customers to find new love is very likely that the existing supply not satisfied with the service provider, multiple communication confirmed our basic conjecture and assumptions: the Minister of the existing customer business intelligence services company in the overall quality of the evaluation is not high, that can not afford the more complex and demanding projects, particularly open and closure of combining the projects. The access to information, build customer response mechanism to the company played a crucial role. I think that in a project competition, the first consideration is how to shield out your competitors, and the competitors out of the PK fast and the most direct way is to start from a customer complaint to seek a breakthrough. The main part of the process design Step One: Analysis based on customer intellige