A win-win cooperation!.docVIP

 PAGE \* MERGEFORMAT 7 A win-win cooperation! China Central Television and the Dongfeng Nissan joint planning of programs ‘absolute peak of the challenges of marketing’ is finally over, as expected, praise Xudong way to kill, the tight encirclement, access to this crowd are coveted seat in the program during the praise Xudong demonstrated by the wisdom, courage, and strategic vision so that other players are not available, can be welcomed by all. During the process of looking at programs, has been attracted by the program itself, until after reading the entire program all at hand to quietly stop thinking when it found that it was actually a ‘new car market to promote show’ programs. Dongfeng-Nissan ostensibly in order to recruit, director of marketing, has taken unusual recruitment method used is a so-called ‘workplace reality show’ TV programs of recruitment, can be described as unprecedented, no one will follow those who act in a recruitment . But when we go through the superficial nature of things, when put to understand the real purpose of Dongfeng Nissan - Bluebird Sylphy cars to promote the listing! At the same time through this recruitment program, participants must make a killing and the central television stations to attract enough eyeballs, could be a perfect win-win cooperation! Dongfeng Nissan’s win We will first analyze the mode of transmission of Dongfeng Nissan. The traditional means of communication media advertising, communication, celebrity communication, dissemination of news events, crises spread, while Dongfeng Nissan is using a new means of communication, both traditional TV advertising communication and dissemination of program sponsorship, conducted an The new integration, creating a unique TV recruitment communication. Youji our lesson the spread of the classic courses! Dongfeng Nissan purpose of this event has four fundamental aims to promote a new car ‘Bluebird Sylphy’, another purpose is to recruit a talented director of marketi