Accurate positioning is a prerequisite for the creation of commercials.docVIP

 PAGE \* MERGEFORMAT 4 Accurate positioning is a prerequisite for the creation of commercials Drug ads should first solve the location issue, which is the premise. We are in the production of oral Baiquan Bupleurum (hereinafter referred to as ‘Bai’) of the television advertising of films on the encountered positions. Drug advertising accurate positioning of a detailed analysis from the Multi-angle ‘Bai’ Although the function of the treatment of colds, with customers saying, this is the product of the so-called ‘location’ any more. While we think: This position is a risky one, because it is difficult to form in the terminal sales force. We have carried out analysis of the following areas: Market analysis on the market there are so many big brand cold medicine, these same big brands making a ‘land, sea and air’ three-dimensional extension, with a broad mass base, and some brands even invited spokesmen; Western brand awareness is greater than traditional Chinese medicine; people though that the efficacy of Western medicine quickly, but worry about the side effects of western medicine, so more children of the family wish to use traditional Chinese medicine; ‘Bai’ is a small brand, if the location is too high, too many enemies in the market this’ big pond ‘years, not being eaten by large fish will be squeezed superfish. Competitor analysis because ‘Bai’ position in the past was too broad, so all the cold medicine are its competitors, this would no doubt enemies too difficult to have the light of day; Western medicine to promote strong, weak efforts to promote traditional Chinese medicine, however, Prior to a lot of products are regarded as ‘Bai’ the ‘Big Brother’, ‘Bai’ was flooded; competitor’s clearly defined, whether it is white with black clever product ideas, or Kang Betrader two-pronged approach combining western medicine, or silver was Philippine fast, are very conducive to the promotion and the promotion was pretty good. Their own product analysis ‘Bai