Accurately identify the direction there is an opportunity for himself alive!.docVIP

 PAGE \* MERGEFORMAT 14 Accurately identify the direction there is an opportunity for himself alive! Through consultation, the boss of all walks of life to get to know a lot of the reason they survive to this day, the key point is not the same as others to seek a high degree of differentiation, and insisted on its own direction, ultimately successful. Have a lot of insight growing business owners in marketing and product positioning is not their own fresh things, imitation to imitate go, the results also do not have to say. Therefore, to create its own core competencies, how to reflect the difference with the opponent, or in the existing market brand, how sub-category, put it in the first placeholder in the consumer mind, we must be quite a long period of time required pay close attention to things. Like fashion, you are positioned as casual, then I would locate in the business, and even now there’s political and business men, not the same as each other’s market segments, corresponding also to bring people deeper impression. As we all know, with the degree of market competition intensifies, each company in think hard, based on business reality, according to similarities and differences between the product demands of the unique business model, some common ground, some pursuit of innovation, some of the concept of fierce speculation, there is The widely scattered advertisements, and some sought to integrate the terminal resources ... ... In a nutshell, everyone wants to grab ever-shrinking share of a heavily made the ‘fat’, to seize the best opportunity. In this environment, the differentiation-market ideology was gradually many entrepreneurs believe in the savior, but how to achieve the differences in marketing? Differentiated market idea how to do something to, forge ahead? Carried out under what circumstances, when and where to implement ... ... these details are worthy to sit down and examine in detail the major issues, but also marketing to achieve differ