Achievement of effective execution of the CI strategy - corporate culture and the relationship between human resources.docVIP

 PAGE \* MERGEFORMAT 15 Achievement of effective execution of the CI strategy - corporate culture and the relationship between human resources We know that corporate CI system, the three components of a concept identification (MI), acts of identification (BI), visual identity (VI), At this point, I do not want to explain a business level, the formation of CI identifying itself based on a word in order to sum up, the excellent CI works from inside and outside the enterprise in full, thorough, detailed, scientific, objective analysis and industry trends survey findings, many experts have also made over CI brilliant interpretation, there have also a number of the world’s leading companies CI outstanding cases, such as GE, UPS, IBM, Panasonic, Haier and so on. But it is precisely these excellent corporate culture with the world’s leading companies have a non-violent culture, as, suddenly makes hair province. First of all let’s look at the case of Lucent, and PricewaterhouseCoopers, the United States Lucent Technologies is the world’s leading communications equipment manufacturers, its own values expressed as, ‘to serve the customer-centric commitment to the best of business, the maximum professional ethics’, formed Lucent GROWS unique culture. One of the world’s top four accounting firm PricewaterhouseCoopers, and its values are, ‘to promote learning, provide opportunities, to provide beyond the expectations of customers and employees of high-quality services’. However, in April of this year, Lucent Technologies China, including top leaders, including four high-ranking officials on suspicion of commercial bribery has been removed from office. In July, accounting firm PricewaterhouseCoopers, the outbreak of the so-called ‘collective sabotage the event,’ The reason is the main reason for employee dissatisfaction with China over many years, overtime, the Mainland and Hong Kong employees is unfair and unreasonable for staff salaries and management methods. Some might