Activate the second groups even behind the distribution channels Yao Ji.docVIP

 PAGE \* MERGEFORMAT 17 Activate the second groups even behind the distribution channels Yao Ji With the diversification of production level, channel level of diversification of production, regional markets have been a number of commercial quantity and quality can not meet the demands of market competition, thus forcing manufacturers to be extended downward to conduct market development, this way, also business class for the second groups own and control their business and create an opportunity for the initiative. The objective of the market environment must be asking the manufacturer to the second groups ‘hit it off’, how can it take pictures? How do I approach? It is placed in the marketing community has long been a thinking problem. How to effectively activate the second groups, lock management? [Analysis Section] The second groups of the root problems in the management of The second groups of different providers and distributors, have their own thoughts and behavior patterns. Manufacturers do not understand this is often difficult to control the second groups of providers, so the actual market there are more problems. Fundamentally, the general manufacturers paid little attention to the second groups, but put more focus on concern about the dealers, and consumers on the terminal, and even check the time when the market will ignore the second groups. Are directly operated by the factory office market conditions and the second groups have in fact is a dealer, the factory will be the second groups of the general business as a dealer to look at. To operate by the dealer market, most of the dealers to the manufacturers of the functionality is actually purchase shall fight to the second groups of commercial shipping, from this perspective, dealers in fact ‘factory’ and ‘the second groups of commercial’ connecting link between a product (the image that should be called ‘products increase transit warehouse’); from the management level, because very few dealers