Activate the old brand of the five effective way to.docVIP

 PAGE \* MERGEFORMAT 19 Activate the ‘old’ brand of the five effective way to The first half of this year, whether in television commercials, advertising signs, newspaper ads or online advertising, people can see or hear a new concept of Motorola - MOTO (brand new for you). With the core concept of this wide range of integrated communication, Motorola’s products, services, and other aspects are new look, a result, the distance between the companies and consumers closer together. It can be said, MOTO with a consumer in their own language to consumers with Motorola’s new concept, it reflects the introduction of Motorola’s new brand strategy in an attempt to reverse the emphasis on science and technology, the lack of understanding of human nature, not a sexy and the pro-emotion brand image for Motorola Motorola aging brand that consumers consider adding fashion, culture, young and affinity of the brand. First half of 2002, just as we can see that in television commercials, newspaper ads, signs advertising or online advertising, the Li Ning brand in changing the ‘well, from the qualities of’ dissemination of the concept of the core brand, but also launched an ‘all are There may be ‘as the core concept of the ad campaign communication, as part of the launch of a series of new products, to strengthen the brand’s personality and fashionable features. In a brand development process, time management for the brand recognition for a brand management company is in major problems. The above mentioned Motorola ‘MOTO’ concept and Li Ning, ‘everything is possible’ are all enterprises to adjust the spread of brand identity, in order to get rid of the embarrassing situation of the aging brand of effective communication to take measures to adapt to the trend of the times and culture evolution, maintaining the brand value and vitality, as well as keep the consumer’s brand loyalty and fresh, brand recognition and history of each element must be and the existing image as compared