Activate the old brand of Case 4- raising the Red Star brand value.docVIP

 PAGE \* MERGEFORMAT 8 Activate the old brand of Case 4: raising the Red Star brand value With the ‘brand to life points’ to enhance Red Star brand value Red Star Enterprises, founded in 1949, is a tribute to China as a new designated construction projects. In order to allow the early founding of a high standard of living are common in China at large can not drink pure Double pot, wine, Red Star Erguotou state regulations shall not be too high price of wine. Therefore, since the advent of 50 Red Star Over the years, produced more than ten kinds of products are low-priced wines. As the Red Star Erguotou Ganlie mellow on the cheap, by the favor of consumers remains unchanged, ‘Red Star Double pot’ has become ‘popular wine’ is a synonym. Fifty years ago, Red Star brand, under a variety of low-priced products always maintained a high sales volume, sit tight in the Beijing area has been the low-end liquor market in the top spot. Red Star brand’s glory continued to this day, due to many years of brand accumulation, Red Star Erguotou has been essential to the daily lives of Beijingers: meet up with friends to drink Erguotou, and relatives gathered to drink Erguotou, Zizhenziyin drink Erguotou, Jiejiuxiaochou is Erguotou real feelings are revealed, or when the full-bodied dry Erguotou ... ... Erguotou strong taste is in line with Beijingers warm-hearted character, Beijingers had a special affinity for Double pot, and pride, which has not only existed as a wine, but as Beijing part of the culture to exist. But the survey also showed another curious phenomenon: When asked ‘what occasions you will select the Red Star Double pot? ‘When 95% of consumers chose the’ buddies gathering of children ‘, while in the’ business dinner or formal occasions, ‘There are more than 90% of consumers have a negative attitude towards enforcement. Study the reason is because consumers are generally considered Erguotou Di Dangjiu too popular public is not suitable for formal banquets and im