Actively marketing.docVIP

 PAGE \* MERGEFORMAT 24 Actively marketing Abstract: The characteristics of the port industry, combined with marketing theory, analysis of the port in the process of 4P marketing factors, discussed the need for the port to carry out marketing and the current major problems and finally from the product, price, place and promotion 4 put forward a port to carry out the marketing strategy. Keywords:: Port 4P Marketing Strategy In recent years, with the rapid development of China’s market economy, the growing volume of trade, the port cities to speed up the development of maritime logistics industry, to optimize economic structure and boosting GDP growth, enhance the city’s comprehensive competitiveness, have developed a port development plan, accelerate the construction of large-scale and specialized terminals to enhance port, through capacity, expanding the port market share. However, look at the current state of development in some areas, especially in the economic hinterland cross, overlap area, due to terminal construction speed too fast, making the port through capacity growing faster than the speed of economic development, there has been the port capacity of a relative surplus of lack of supply markets, ports and other supply-demand imbalance in competition phenomenon. In the fierce market competition, each port on fighting for more routes and supply, we must actively carry out marketing, will introduce their services to customers, to win the market, in the fierce competition in place. 1, the port industry and its characteristics Port industry belongs to the transport industry, tertiary industry and public services, is a city doors and windows, mainly engaged in cargo handling (including receiving, cargo handling, sub-votes, stowage, stowage, custody, delivery, transfer, move, etc. ), cargo handling and port-related services (broadly defined to include pilotage services, vessel traffic systems, the ship anchored, a