Actual case of corporate marketing column 2- Marketing changes do not like one-step.docVIP

 PAGE \* MERGEFORMAT 7 Actual case of corporate marketing column 2: Marketing changes do not like one-step China’s pharmaceutical enterprises in China has experienced decades of baptism, into the management of rising period, many pharmaceutical companies to recognize their corporate loopholes, so always try every means to make amends and improve, but the basic approach is where the Where to fill loopholes in the end, because it gives me more and more problems, the boss is always lamenting hands of incompetence, lack of capacity. Is that true? SHI Li-chen Virtual Case: An enterprise is a national drug companies more than ten years from the establishment of business time, relying on the national drug market operations mysterious and illegal means to gradually bring sales of big, but now these tactics ineffective, and especially in the big screen under the new medical reform Many products do not enter the directory, the prospects are very bad news, basically nothing on their own R amp;amp; D capabilities, although the Institute claims there are two, but essentially empty shells, brought Huyou world Bale. An enterprise marketing system by the competent offices in charge of investment sales line and the composition of the investment line, the two do with each other. There is no marketing department, planning department of one group, the basic impossible to do anything. Sales in the market, a company is still talking nonsense to pick up some promotional information to pull 8 Huyou consumer, looking at those ugly printed matter and content of Esu, SHI Li-chen said, I really wanted to learn after reading the emperor, to a clean burning. However, an enterprise, including owners, including corporate executives also take delight in talking about these promotional materials, saying that such information, but businesses looking for someone who has spent a considerable effort to ‘research’ out, this is the clinical data, I saw the cover, indeed with Clinical data read s