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Ads ‘3:00 sides Architecture’
As long as that advertising, marketing people often have one hanging in the verbal words brings to mind - ‘I know half my advertising costs wasted, but I do not know which half of the waste to. ‘
In China’s current media environment, advertising how to do refined delivery, how to do seamlessly between the various media with various delivery how to do a smooth transition, interval, and so on, is branded for each operator are more a headache , but in fact are not really random, we believe that the key still lies in: Is it found an even better adapt to this environment, more local, more effective, rather than style and no substance, no less than a high priority rules of the game.
Late summer 2005, we served a health care products brand - quick bang films, in the advertising of follow-up adjustment is rewarding and summarized the establishment of a regional media for the refinement of the control model of delivery - ‘ 3:00 sides framework ‘, Ji’ sales and management ‘of the’ television ‘out of the topic to share with you. The birth of any new things have to go through a constant process of denial and amendments, hoping to get the industry study and the operator’s pointing for the benefit of media launch localization --
Background
Xi’an, northwest of urban consumption, as the vane, is that any male health products into a place of strategic importance the northwest, part of the modern health-care products is close to China Zhaoyuan land - Xianyang, the operation of its tactics in the industry is even more nothing do not have the pole, each will always be a few brands here, who spent 1 million, the depressed and removed from the market.
Century medicine’s ‘fast state-chip’ is the life by the United States 100 Scone Research Center to provide technical, a hundred years Pharmaceutical Group (Hong Kong) Co., Ltd. producer, Shaanxi hundred years of a pharmaceutical company applies to middle-aged men, health produ
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