Add some salt to your ads.docVIP

 PAGE \* MERGEFORMAT 7 Add some salt to your ads What is an ad in the Salt Advertising is usually occupied a large part of the budget business. National brand advertising budgets are generally 5% to 15%. However, the contribution of advertising on the level of corporate performance is very unstable and there is even declining phenomenon. There are certainly many reasons, for example: consumers are increasingly diverse sources of information; for dissemination of advertising media, diversity of dilution of a single role of the media, resulting in flat performance of the ads that must be increased; competitors and cross-dissemination of information to consumers of alternative sexual harassment; ground-selling co-ordination is not in place and so on. However, after research we found that the main reason being the one thing missing from the advertisement, it is this ‘lack’ lead consumers ignore advertising messages. ‘Salt’ has been hailed as the first Subway, because almost all the food left there will be no taste of salt. There is a saying ‘you want sweet, add some salt’, salt also has to upgrade the functions of other taste. Advertising in the absence of the ‘salt’ of course, also have become insipid of. So what is an ad in the salt do? To explain this we must first a clear rationale advertising purposes and functions. The significance of advertising is to make potential consumers of products in advertising have a sense of hope. Almost all of the enterprises will be advertising linked to performance and sales, this is nothing wrong, but after some research we found that: advertising and purchase no direct relationship. In the ad leading to the process of buying another one of the factors at play, consumers want the owner of advertising products. It is this has led consumers to want to sell purchased products, and are willing to pay higher prices. Advertising Perspective 1: Comparative Study of Coke ads Coca-Cola’s advertising has stressed that a sense of co