Advertising companies are secretly transformation-.docVIP

 PAGE \* MERGEFORMAT 37 Advertising companies are secretly transformation? On what basis the company to buy advertising business orders? Jaime on the deep experience of the high advertising high and steep, he said, ‘business except the need to help is to make up its business, the product would sell more’. Since 1995, high and steep to the company’s operating the arrival of a 360-degree turn and did not make the media agent. He believes that only through innovation and marketing consulting to the company the value of advertising alone does not work, (a simple advertising is only the performance of execution) can not solve problems. So he began in 1995 and evolved into the business of marketing, finally discovered the value of marketing than advertising, he would have more confidence to rely on advice, ‘so we are really winning marketing strategy is to rely on the value of’. As a result, high and steep gradually positioning his company: McKinsey Ogilvy amp;amp; Mather. McKinsey is a strategic positioning, Ogilvy amp;amp; Mather is a creative expression, and now the real value to customers is that advertising agencies in integrating the resources of these two aspects, expressed in marketing capabilities. It is precisely because transformation of the high and steep to a customer can receive 200-1000 million per year marketing consultancy, while in the traditional advertising companies is impossible. The reality is, the advertising company advertising in order to create a better market performance, unknowingly in-depth into the corporate marketing activities, which go, as a corporate marketing’s role? Many advertising companies have begun to do so. Most of the advertising companies are quietly changes. Are reverting to the advertising company’s natural functions up, it is marketing. Ogilvy said, ‘an ad and another ad the difference between the sales force is measured in terms of scale, which can be 19:1’, this can also be seen as an advertising company and another