Advertising information stored in mental folder mode.docVIP

 PAGE \* MERGEFORMAT 8 Advertising information stored in mental folder mode Traditional information theory of memory The current mainstream marketing ideas are that consumer mental resources are limited, marketing and brand promotion is limited to the mental resources of the consumer to go over it. American pioneer of cognitive psychology, George #8226; Miller believes that the human mind is extremely limited, only limited information memory, it is usually classified information stored in each category usually can not remember the above information 7. Memory on the information that consumers really like the post office in mind the classification of cases, mail delivery person for each path name has a “grid.” Each “message” are based on “trust” was placed on the name “ lattice “in the. If there is no suitable” Mail “and” grid “and” Trust “to be classified into a pile of undeliverable letters. brand is the same, the mind has a grid for each category. If the name of the grid “dandruff”, then the grid will be placed inside the Head amp; Shoulders, resonant, clean rain and other brands. Mental resources are unlimited A category does not lay down too many brands lattice, which are applicable in most cases. But we also see a lot of brands, their resources, the human mind “cuts” from the seemingly “very limited mental resources “out of position in the religious ties, such as crowded Wanglaoji beverage industry, squeezed by foreign investors in the fast food industry, real skill. In fact, the human brain in the process of classifying information, for a high degree of self-interest or in-depth industry or areas often have more capacity, and this capacity seems to information is not diverted from other sectors (the possibility of preemption is the time, but the potential of the mind is indeed invaluable resource development. In front of the mysterious brain, the current science is like a child only guessing. Many view that the current use of the human brain c