Advertising target marketing target target variable.docVIP

 PAGE \* MERGEFORMAT 16 Advertising target marketing target target variable What is your advertising goals What is marketing objectives How marketing objectives into advertising objectives Development contributes to the achievement Marketing objectives advertising goals Why do ads? Advertising should be to achieve the effect? On this issue, advertisers often committed an error is to increase sales as the sole objective of advertising, and in many advertisers view, the company spent advertising money is a basic reason for this is to sell products or services. Therefore, sales or a related indicators (such as market share) is the only meaningful goal of advertising is to determine the sole criterion for the success of advertising. The main reason for committing such a mistake is that these advertisers do not know what is the advertising objectives, advertising objectives and marketing objectives of the differences and similarities. 1, advertising objectives and their characteristics, functions (1) advertising objectives and marketing goals in general, the role of advertising objectives should be a direct result of advertising is the advertising itself can achieve. Advertising is a kind of mass communication, the purpose of communication to pass through to consumers about the characteristics of advertising products, consumer benefits, brand image and other information to enable it to buy operations in the production of advertising the brand before the formation of a good psychological tendency If the brand recognition of advertising awareness, positive emotional response, purchase intention and so on. The communication through advertising caused by the good response to the brand of advertising communication is the goal of advertising, also known as advertising goals. Advertising objectives include: to create brand awareness, enhance brand knowledge and interests, establish a good brand attitudes, brand image, stimulate purchase intention and so on. As the a