Affiliate Marketing- The loss of members how to do-.docVIP

 PAGE \* MERGEFORMAT 11 Affiliate Marketing: The loss of members how to do? Peng Jingli is’ pretty ‘cosmetics chain marketing manager,’ pretty ‘is a well-known brand professional beauty business, is the way earlier in franchising business enterprises engaged in beauty salons,’ franchising ‘and’ membership-based marketing ‘mode to create a’ pretty ‘the company’s rapid development. From the company founded to now have joined hundreds of stores, Pengjing Li has been working in the enterprise, before the ‘pretty’ the company’s expansion of wind in its sails, is essentially an area on the success of an area. But a few years, especially from last year, the franchise have emerged a large proportion of operating properly, not only the newly opened franchise business is poor, some of the original company’s ‘golden outlets’ went so far as there have been losses. This situation has emerged for some time, Pengjing Li also visited the various franchises to conduct investigations and learned that business is down the most direct reason is that the ‘old members’ were washed out, the older members left prior to consumption, there is no active, while the new members due to fierce competition has also developed difficulties. See large areas of franchise sales decline Pengjing Li unusual headache, the boss also gave him a mandate, let him in two months to figure out the problem and propose effective solutions. Peng Jingli find that their thinking can not be a breakthrough from the original framework, he felt the need for an external request from a consulting firm to help him. The consulting firm found that Consultant arrived, the first of the headquarters and the franchisees have done a lot of investigation and research, from marketing strategy to human resources to production and management and finally the focus of the study on the ‘pretty’ company fortune to get rich as a membership marketing. ‘Pretty’ Company has adopted a membership-based sales model is basically the s