After marriage Shuijingfang Pondering foreign.docVIP

 PAGE \* MERGEFORMAT 12 After marriage Shuijingfang Pondering foreign Liquor spring 2010 drama, it should be Diageo “holding” Shuijingfang. March 2, 2010, Shuijingfang announcement that Diageo will transfer surplus Shing Group held 4% of the shares of GSK, which will hold 53% stake in GSK Group, and became the controlling shareholder of GSK Group and the actual control Shuijingfang . Diageo and Swellfun agree that this is a perfect ending: Diageo to become the first line of enterprises holding foreign liquor has taken its first step in the localization of the Chinese market, Shuijingfang sense of the word can also be made more international market power, to resist from the the market began to decline in 2008, the pain. The industry is divided, but that is not as perfect representation, the author has found that low-cost Diageo holding “Shuijingfang” incident occurred, is the inevitable accident. Shuijingfang - a once beyond the Maotai, Wuliangye the sales price, the high-end liquor brand of liquor played with wind and water, how could degenerate into a “fire sale” foreign? Shuijingfang I think the following reasons why the “last resort . “ Shuijingfang the root causes of foreign marriage 1, highly competitive, market pressure August 2000 price of up to 600 yuan in Guangzhou Shuijingfang IPO, in the pricing than the Maotai, Wuliangye and other high-end liquor from 30% to 50% higher than the face of this price, the dealer’s first reaction is “you are not Maotai, Wuliangye, Pingsha can sell so expensive?. “liquor in China, but with the positioning of the first Workshop, which was successful. After several years of high growth, from 2005 Shuijingfang sales situation is not as optimistic as expected, with sales flat compared with 2004, which remain at 1,000 tons, while production capacity has now Shuijingfang 2,100 tons. The one hand, , which means that there Furui Square, almost double the future growth of sales space, on the other hand, we also ha