Advice to three.docVIP

 PAGE \* MERGEFORMAT 20 Advice to three Marketing in China, the history of a giant left Nongmo Dong Choi Group, it has indeed created by the brilliant people in the world opened some eyes. However, the glory has become deadwood. ‘Giant’ fall, the ‘three’ again guilty of ‘giants’ have committed similar mistakes, what is? Explore the secondary reason, and perhaps give us more warning. Speaking from the Shi Yuzhu Mi Fang three Shi Yuzhu is the president of Giant Group, Wu is a three handle the new Group President, they create their own ‘giant brain of gold’ and ‘three oral’ myth has been recognized for the people of the world, but the two great masters of marketing, the secret contacts are known. We allocate the clock back to the spring of 1996. The spring of 1996, ‘giant’ has encountered many difficulties, while stranded in the giant building, a giant series of computer products, a giant series of health care products and pharmaceuticals giant, has entered series of low sales. Giant Han-cards and a giant brain and gold high-quality products have entered a recession, a giant multi-media computers, giant giant is not more than 30 new products, fertilizer, etc., also May 18, 1995 beginning labeled ‘giant-up’ of the cluster-type the market into the operation, suffered an unprecedented defeat. Therefore, the winter of 1995, become a ‘giant’ business seven years, the coldest winter. ‘Giants’ of young decision makers had a profound reflection, from the management, marketing, development, production and other aspects of the system’s analysis and employ a large number of nationally renowned experts and scholars to Zhuhai ‘consultation’. However, divergent views, ultimately could not find an effective solution. Yet the world is so rich and colorful. A year ago, also including the ‘giants’ of health care products, including colleagues dismissive three companies in 1995 was a very warm over the winter. Three oral single-product sales of 22.8 billion yuan, with annual