Advice to the TCL.docVIP

 PAGE \* MERGEFORMAT 14 Advice to the TCL Marketing Network is a diversified interactive large-scale systems, to make TCL become a true leader in the field of home appliances, we must restructure the system agencies to produce a qualitative change. The TCL network transformation and innovation actually is limited to TV connection. Speaking from the STAR STAR is a rapidly growing business, TCL has expanded rapidly with the problems arising from the same institution from the group in general terms, there are too many interfaces, diversity and efficiency of friction. Many businesses are the crux of the issue lies in the body. A subsidiary of STAR is based on products in the body, from the senior leadership in charge of coordination. This kind of enterprise systems, resources partition too broken. There is an extreme example, STAR Group, even in a city set up 78 offices, that is, each unit has its own in the local offices. This disadvantage is not conducive to the sharing of resources and the sharing of resources is often a large company should first solve the problem. Therefore, the STAR had ‘98 Integration’, specific programs were established by the Group’s ‘airport’, and then simulate various products company into a ‘carrier’. In order to unify the airport’s image, that is, the image of a unified group, all the products in the same area there can be only one address, there can be only one account, there can be only one switchboard number. Group’s local subsidiary is merely a service support system, that is, service platform, the company’s affiliates for each product on this platform self-purchase sales. In this way, the Group General Manager of the branch into the administrative staff, local chief representative of the Group, its responsibilities, first, the service, and the second represents the Group’s financial control of various products. In theory, this program very good, but the key is: who used to be the market of those who do become the executive m