After the PPG era Vancl how to carry the banner of apparel B2C-.docVIP

 PAGE \* MERGEFORMAT 13 After the PPG era Vancl how to carry the banner of apparel B2C? In the past three years time, PPG, Li Liang, is undoubtedly on the Internet extremely high frequency of two terms. It is that a 30-year-old man, with a mouse, it almost completely to subvert the traditional business model of clothing. However, ‘as also Xiao and loser Xiao’, as Liang suspected cases escaping with money was a news story to the public, enveloped in the halo of PPG’s head had gradually faded, people began to stop and start thinking about the problem in the end what went wrong? NO change after PPG by YES, everyone’s attention is suddenly focused on to a come from behind those Vancl body, Vancl also have become the industry leader, first of its high-profile investors, Lei Jun announced a ‘super-outrageous’ financing experiences, Vancl the founder of Chen Recent years have also frequently appeared, but also claimed Vancl have found a real brand positioning, that is ‘achievements by the Internet home fashion products apparel brand’, will be developed targeting the U.S. casual wear giant GAP. After the PPG to enter the era, Vancl really do have a bright future career prospects? Really be able to carry the banner of apparel B2C do? Brand Missionaries of the most hated just parroting, like from another point of view, like to some was a temporary victory and prosperity of the moment carried away by pouring cold water on entrepreneurs. Not long ago, the brand missionaries wrote ‘Some advice to Vancl aged, do not patronize the smiling! ‘(See /s/blog_5d3ea55c0100bss6.html), carried out a number of superficial analysis. Today, once again viewed Vancl website, also seen some changes, but it seems from the success of a long distance. 1, Vancl of the problem? In a sense, as the representative of apparel e-commerce, Vancl problems are also common problem throughout the industry, mainly reflected in the following areas: 1, re-model of light products Vancl Mode What is