Agricultural industry- products and pricing strategies Practice.docVIP

 PAGE \* MERGEFORMAT 14 Agricultural industry: products and pricing strategies Practice Agricultural marketing, channel operation is the key to victory, also the depth of the central elements for the operation of the marketing model. To some extent, product and pricing strategy is the soul of the channels are operating. Channels like ‘hardware’, product and pricing strategy is the ‘software’, no matter how good the hardware without software support, there will be good results. Too much business because of poor sales channels or weak sales growth and the focus has been concentrated in the channel, the terminal is not enough emphasis on the product and pricing strategies, not only the decline in short-term profit level and ability, but also the long-term competitiveness of enterprises force ‘hollow.’ Operation of the channel, the terminal is the external work, good products, will be a good price ‘Strength’, the lack of support and the ability to profit channels are operating room for growth and staying power are limited. A product homogeneity Mistakes and Solutions I do not know since when, homogenization channel is the key seems to be a lot of companies do not attach importance to product technology, weak competition in the common excuse, the agricultural enterprises even more so, especially in NPK (nitrogen, phosphorus and potassium elements) based composite fertilizer industry. Really so? Norwegian Yara leading technology products, BASF lion horse and Entek has been firmly occupy the leading position in the the Chinese agricultural fertilizer high-end market, but also cash crops rapid growth of the regional market, not to mention a higher technological content of products pesticides. Therefore, there is too much emphasis on product homogeneity and the sayings and doings of the product inaction, like ‘The Emperor’s New Clothes,’ ridiculous! The companies want to get the difference, wants to sell ‘different’, the difference profits. Can not be de