Allow customers to open your direct mail envelope.docVIP

 PAGE \* MERGEFORMAT 8 Allow customers to open your direct mail envelope Decided to direct mail marketing is not a defeat of the first key point of that? Has 25 years of experience in direct marketing master Jay Van Wagenen told us that the design of your direct mail envelopes, how well will lead directly to target customers can not wait to open it, or throw it away. Previously, direct marketing people often ignore the power of direct mail envelopes, only to write the recipient’s name and address on it. Jay Van Wagenen said that if the direct mail business selling a product, then the envelope is the product packaging. Think of target customer’s mailbox number of letters per day for lying - phone bill, a friend sent greeting cards, bank statements, various business directory ... ... According to professional statistics, the consumer will remain on each of letters just 7 seconds clock. If the target customer even you do not open the envelope, there is simply far from direct mail marketing success and efficiency. So, your direct mail envelope how to attract the attention of target customers, from out of so many letters come from? Enterprises must seize the direct mail envelope on every element, every detail, to deliver marketing information company, selling the most attractive selling point to the target customers, so that they did not hesitate to open your direct mail envelope. The use of each element of the envelope 1. Envelope size In general, the size is rather peculiar, irregular envelope can effectively attract the attention of target customers. Enterprises in the marketing budget considerations, and often will choose a standard size envelope, for example, No. 10, 6 # * 9 # and so on. If an enterprise with less commonly used envelope size, such as 14 or more square size, very easy to escape out a stack of letters. Although the companies may have greater cost, but the results definitely worth. 2. Entice customers to open the envelope of the gadgets En