Amazon Logistics Inspiration promotional strategy.docVIP

 PAGE \* MERGEFORMAT 13 Amazon Logistics Inspiration promotional strategy Amazon online bookstore by the end of 2002 of profitability, which is the gospel of global e-commerce development. Amazon online bookstore opened since July 1995 has gone through seven years of development history. The end of 2002 in 220 countries around the world have 40 million Internet users in the Amazon bookstore to buy the merchandise, Amazon to provide consumers with the total number of goods has reached more than 40 million. Frustrated over the years in e-commerce development, many of his followers to fall one after another fell to the ground when, Amazon has stubbornly survived and come to the fore, creating an exciting performance: third quarter 2002 net sales amounted to 851 million U.S. dollars, compared with an increase of 33.2% over the same period last year; the first three quarters of 2002 net sales of 2.504 billion U.S. dollars, compared with an increase of 24.8% over the same period last year. While the first three quarters of 2002 have not yet profitable, but the net loss amounted to 152 million, compared with a decrease of 73.4% a year earlier, fourth quarter of 2002 sales of 1.43 billion, net profit of 3 million U.S. dollars, is The second quarter profit. Amazon’s profitability is undoubtedly a huge encouragement to B2C e-commerce firms. Why is the Amazon E-Commerce Development generally frustrated when the flag is not down? What is the success of the Amazon of today’s performance? The rapid development of the Amazon tell us? With this series of questions and thinking about the development process of exploring the Amazon, we were surprised to find that it is seen by many as an e-commerce development ‘bottleneck’ and the greatest obstacle to logistics to save the Amazon, is the creation of a logistics Amazon today’s performance. So Amazon’s survival and development has been useful to give us what inspired him? Revelation 1: Logistics is a means of promotion Amazon