Amazons miracle of marketing.docVIP

 PAGE \* MERGEFORMAT 5 Amazon’s’ miracle of marketing In terms of reality or a virtual perspective, the Amazon online bookstore is high above, other major vendors. It is now the largest e-commerce brands. Patronized customers up to 13 million people, is the number of U.S. online 1 / 5. Insurmountable marketing idea What makes Amazon a marketing miracle, and to make the competition so difficult to imitate it? The answer is, it sought to perfect the firm conviction. Amazon than any other marketing companies, whether online or offline are more profound understanding of: the successful marketing not only come from a great idea, but also means that actions and decisions. At this point, no one better than it. Amazon’s usual approach is to skillfully and accurately to create a shopping experience so that consumers can not help but feel good. It is so powerful that ‘Amazon’ word has become a dedicated online verbs, such as those proposed would be net-friendly warning: the Internet too slow, you have been ‘Amazon of the’ risk . Scratch PR first Since its founding, the company the day, the Amazon CEO Bezos on tirelessly to carry out public relations activities. Many of the company’s early advertising strategy directly from his ideas. It is remembered in a radio ad, Amazon boasted that the Pentagon should be rented to accommodate this ‘the world’s largest bookstore’. Now, though Amazon’s marketing department has matured, Bezos is still given a great deal of marketing attention, often personally involved in the review of advertising creative will. Bezos has a strong emphasis on consumer legend. When consumers buy a commodity from the Amazon, he will immediately know that the products have stock and when delivery. However, the customer as the center is not unique to Amazon, the real secret. Many successful marketers, then, such as Dell Computer Corporation, Nordstrom companies, regarded customer service as the basis for the brand. Amazon has not even profitable, it i