Amazon vanish- From Dream to Reality Selection.docVIP

 PAGE \* MERGEFORMAT 5 Amazon vanish: From Dream to Reality Selection Of an Internet star enterprise, from dream to reality how far between? The answer: half a year. Just six months ago, the world’s largest online retailer - Amazon CEO Jeff Bezos was also labeled ‘Time’ magazine front cover of the year, but only six months later, online retail sales has shown a declining trend: not only is a B2C website Close sources have been endless, and even Amazon’s prospects for survival have also been marked with a question mark. Late last month, the U.S. investment bank Lehman Brothers released a research report shelling of the Amazon, its financial condition, operating mode as well as a comprehensive brand management challenge. Lehman Brothers: Amazon deadline will go to Despite the huge Amazon customer base is impressive, the book is still one billion U.S. dollars of funds such huge turnover to maintain strong growth, but it is clear that the era of the Amazon as a darling of Wall Street is over. Since last December 10 the stock reached a new high of 106.5 U.S. dollars later, Amazon shares tumble in recent days prices all the way, has been within the range of 40-50 U.S. dollars a narrow range of fluctuation is even more accelerated decline in June. Amazon shares fall is the direct cause of the skeptics-round attack. June 22, Lehman Brothers stock analyst拉维苏里亚 released a report on the financial situation of the Amazon question, a relevant B2C (business-to-customer) business prospects of the debate on this outbreak. In the Surya view, Amazon’s cash flow remained negative triple-digit growth rate, which is like a seriously ill patient is still bleeding, has reached a critical juncture of life and death. Surya predicted that if the Amazon continues to maintain this spending pace in the first quarter of next year will be in cash emergency. Clearly, the report of the Amazon, the confidence of investors like a fatal blow, Amazon shares slumped 19% in