Analysis of the terminal work dynamic environment.docVIP

 PAGE \* MERGEFORMAT 62 Analysis of the terminal work dynamic environment Introduction: the problem of terminal pharmaceutical enterprises, gradually by businesses and dealers pay attention to it, which is understandable in the pharmaceutical industry, the fact that the terminal have become more intense competition for jobs. Therefore, we refined the work of the terminal has a new understanding of the pharmaceutical industry as the marketing people, in their practical work experiences of some experience in this to share with you! With the evolution of our society’s way of life and health insurance, medical separation, medicine classification management system and a series of reform measures to make the pharmaceutical market show an unprecedented vitality. It has been gradually formed ‘ill go to the hospital for minor illnesses on the pharmacies’ health care concepts. ‘Self-diagnosis and self-medication’ will also be the times required health model. Also represents the segment to improve the living standards of people do not put human health into the forefront. Pharmacy or drug retail enterprises. Drug retailers refer to the direct sales of pharmaceutical drugs to customers operating companies, including pharmaceutical retail, pharmaceutical retail chain enterprises, and can only sell non-prescription drugs in supermarkets, in public places counter medicines. Drug retail business as a direct-to-patient marketing of pharmaceuticals, pharmaceutical services, pharmaceutical distribution to provide a terminal link, its operating conditions and conduct of operations, such as the quality of personnel, management system, consumers in channels, storage conditions, sales registration, medication guidance, etc. for drug quality and safety of drugs have a significant impact. Company must be approved by drug regulatory agencies and distributed ‘drug business license’, to be eligible to operate pharmacies. Pharmacies set up and operate the basic conditions for 1, with t