Apparel brands inventory of standardof the rule of.docVIP

 PAGE \* MERGEFORMAT 23 Apparel brands inventory of ‘standard’’of the’ rule of With China’s growing consumer market segmentation of apparel, and more brand-oriented garment enterprises hope that the mode of operation of enterprises in the market value of the best interests. However, in the thousands of brands in competitive markets that allow enterprises to the most painful is the product inventory problem. On the one hand, in order to meet the consumer market for product updates, rates and popular consumer demand, new products continuously, the new design and development, increase input into the product on the market; the other hand, in order to maintain the normal production capacity of manufacturers and start needs, to ensure cooperation and production of conventional circulation, excess capacity will only lead to excess production. Therefore, region-wide marketing of low-end leisure clothing brand more prominent among the performance, inventory issue has become the enterprise’s head hanging on a ‘Damocles’ sword. With the fall of 2004 will be 05 orders the arrival of spring and summer, C the total start-branded Zhang headache up: After 4,5 years of development, from the initial wholesale stalls started to develop brand management today has more than 600 of the franchisee stores, the annual shipments amounting to 7,8 millions of medium-sized business casual dress, he had never felt tired too. However, with the last two years the terminal shops and the expansion of marketing channels, has been less attention to the inventory usual problem is getting worse, not only in the enterprise warehouse where the backlog had not seen sunlight for years under the remaining clothing, but also in fierce competition the market close cooperation among the regional agencies in the past have begun to complain about stocks come under increasing pressure to its very. C brand in early 2004, having heard some of the operators have suggested, a common practice with the market aft