Arowana rice playing with fire-.docVIP

 PAGE \* MERGEFORMAT 11 Arowana rice playing with fire? For Arowana rice, many experts believe that its high-end strategy to prove safety is clear, can I do not think so, if the strategic clarity, not committing “emotional slogan” to be “rational” demands, so “ low-level “errors, it is very difficult strategy on dissemination of accurate and sharp. Blunt emotional appeal: “selected meters, Rice reason” Originally, the “choose the right meter makes sense” as a slogan, of course, is understandable, I think it is fitting the nature of high-end rice marketing. But’re wrong, the benefits of Kerry will support and interpretation of the phrase Oil emotional slogan posted the wrong way, “labels.” “Selected meters, Rice reason”, read this ad words, I immediately thought of a decade ago, Andy Lau’s endorsement of a shampoo ad: “Trust me, nothing wrong.” What’s available? That or China the beginning of reform and opening up, the beginning of a market economy, and now the spread of the use of such blunt: “I’d better buy me”, this still relevant? Do not use what strict technical standards to persuade consumers to see the two cola giants, when they say that their technology was more advanced? More strict quality control? Why they do not publicize that because of these daily consumer goods, the technology has been does not mean anything. Instead: a way of life and quality of life. Look, OPPO mobile phones and MP3, then how is it propaganda? All the elements in South Korea began, consumers thought it was a Korean fashion brand, actually people in the industry know that OPPO is backgammon products, it why do not promote their own technology good, why not backgammon brand, or to promote their own comparable iPod? Empty rational support: “4, 5, 6” Year, “Robust” pure water is representative of a rational appeal: “27th floor cleaning”, “Wahaha” is the emotional appeal of the representative: “I only have eyes for you.” Ultimate “Wahaha” has made a comprehensive victo