Arowana VS Fortune- The new era of confrontation between DHA blend oil.docVIP

 PAGE \* MERGEFORMAT 9 Arowana VS Fortune: The new era of confrontation between DHA blend oil In the grain “Fortune DHA cereal and more” cooking oil “Expo” gift, since March 2010 just months after the mass market, the benefits of Kerry’s high-profile similar products Arowana’s a war .7 mid Distribution around the not yet fully in place, the supermarket shelves when the product is also rare, “Arowana Fish Oil cooking oil,” the television ads have been in the CCTV, Zhejiang, Jiangsu and vigorously launched a few TV One side is the main food grain industry, to create the whole industry chain Guo Zihao central level, one side is the strength, and sedentary top spot for many years the oil industry boss of domestic packaging, for a time, the original oil market has become quiet hilarious. There are rumors, there are several domestic companies are rattling Mount boxing, similar products will follow in succession. Some experts assert, DHA bound to become a new trend of edible oil. The concept of exchange of punches, winning the higher intellectual Edible oil industry, the competitive level is not inferior to any other fast moving consumer goods industries. High degree of homogeneity in the product case, edible oil competition, competition between species from the oil, and gradually evolved into the concept of competition. At present, the harmonic oil rules and regulations are not perfect, emerging concepts and innovative blend oil: a base oil types to add valuable oil species, such as olive corn blend oil, a main concept of nutritionally balanced, such as fatty acid balance of cooking oil ... ... and so, too numerous to mention. From a consumer point of view, the product name is the product concept, positioning the most direct reflection of the product name is particularly important. So-called “name is, the words cis, cis words, then things can be done.” A good name, can allow consumers to first interested in the time to understand the product, then buy the pr