Assessment blue Wisdom- Reading top ten multinational companies.docVIP

 PAGE \* MERGEFORMAT 6 Assessment ‘blue Wisdom: Reading top ten multinational companies’ ‘Blue Wisdom: Reading top ten multinational advertising companies’ Shanghai and Guangdong, the two scholars (Tai-hong Jia Reuters) side by side written for an ad management masterpiece. Its novel perspective, in-depth analysis and lofty in conception, so that you feel the author’s unique intentions, like you opened the door window of wisdom, whether it is rational wisdom or emotional essence, all flash forward by ingenuity alone with inspiration. Advertising industry in China is an emerging industry, as a ‘barometer of the economy’, which along with China’s reform and opening-up process has gone through a period from the initial euphoria that followed the birth of the concerns of growing inequality mileage. In particular, Deng Xiaoping’s southern tour in 1992, after the speech, along with increasing the degree of reform and opening up and economic reform in-depth, cross-border advertising companies have the influx of advertising companies in China are facing unprecedented challenges. We can see from the newspapers in the book to trace the development of China’s advertising industry footprint, they note down the local advertising industry, the difficult business, but also contains the local advertising industry recorded growth of glory. But have become history, the face of international advertising class operational experience, advanced concepts and unique ideas, our advertising companies are also looking forward to their own way out. Qiaxin closed end of the century, the book at the sound of a call published. It will operate cross-border advertising concept, norms and spirit and essence of a century full face presented to the reader, giving us open a broader perspective. Excitedly, let us taste of what makes a bar! 1. It is China’s first multinational advertising companies incisive anatomy books A large number of multinational advertising companies enter the Chinese mar