At this stage on how to promote beer market.docVIP

 PAGE \* MERGEFORMAT 9 At this stage on how to promote beer market At this stage of the beer market promotion should take the road of differentiation. First, the marketing concept of differentiation, shift attention from the importance of the market share of enterprise development; Second, the promotional strategy for differentiation, such as promotional target market differentiation, promotion of differentiation to stimulate demand, marketing channels, differentiation and ultimately differentiate to form beer brand personality. Beer sales differentiation, can make beer enterprises pay more attention to consumer demand, to provide more targeted products and services to meet the consumption, the effect of creating in order to build consumer loyalty. In order to properly promote the use of force in this market, and some weapons, beer companies must understand the nature of marketing and promotional strategies and techniques. The essence of marketing is to provide consumers with additional benefits. For the beer consumers, marketing purposes may be divided into two basic orientations: First, inducing consumers to purchase a trial (in terms of new products); Second, to encourage consumers to buy more (for old products,); Beer sales for the above two basic orientation of the objectives, the application of the marketing strategy is differentiation. For example, for the first orientation to induce consumers to purchase a trial promotions should follow three principles: amp;quot;Aamp;quot; concentration of superior resources, rapid Cut; amp;quot;2amp;quot; phased implementation, go beyond that, creating a momentum-based; amp;quot;3amp;quot; set up ladder arrangement, the previous level by level; For instance, a beer, the new product market, import market phase. (1) promotional efforts to larger, immediately branded varieties of products with other separates. (2) Time to have the appropriateness of the general three weeks, more appropriate, in general, a