Assess the situation the marketing of small and medium enterprises to upgrade the wine of the standard positioning.docVIP

 PAGE \* MERGEFORMAT 7 Assess the situation the marketing of small and medium enterprises to upgrade the wine of the standard positioning Bottomed out in 2003 to the present, China’s wine industry celebrates its nine-year development period of triumph. Average annual sales revenue grew by nearly 20% the last five years more than 30% yield of 7% average annual growth rate , 12% in the last five years, the number behind the liquor industry over the past decade has witnessed the development of the glorious history but also strongly attracted the attention of various types of capital. Following the acquisition of Shuijingfang Diageo, foreign Hennessy acquired from Jiannanchun Wenjun Liquor, Goldman Sachs shares, ‘River Song’, Vivian acquisition Zhijiang Daqu, ‘China caused by alcohol line’ will be called ‘off-site Maotai’ in Guizhou Jane winery reverted arm of Legend Holdings to become the largest shareholder of Hunan Wuling wine after the acquisition of Legend Holdings has spent Qianlong drink industry, Hebei, recently passed in the bid Confucian family. capital into the country second and third tier liquor enterprise restructuring , mergers and wind malpractice trend, regional small and medium enterprises in the face by the wine capital of attack, a wide range of competitive marketing environment, how to seek survival and development, is to support companies when the son or daughter get married or will when the pigs when fed? no doubt that three kinds of living law, the small wine prices are way out of its face reality or strategic choice, but, no matter which type of corporate strategy at the helm, I believe that the stock of the situation, the standard analysis of enterprise products, brands, channels and marketing differential positioning of the organization under the premise of corporate marketing upgrading of the road is still such a small and medium enterprises in the future development of the wine road. (Note: This section may be modified or deleted, ple