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Baby Carrier needed industry brand appeal to innovative design
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Baby Carrier needed industry brand appeal to innovative design
Improvement in living conditions to improve people’s consumption level, the consumption level of children’s products also will be improved, baby carrier also will be heating up, some furniture manufacturers have to shift the focus of investment in children’s car. Sanhe-shun, chairman of Caojian Qin pointed out that: ‘children as the focus of the family, children’s products for comfort, safety, environmental protection, health is the most consumer attention. Bassinet business first and foremost task is to create a safe, suitable for the child’s physical characteristics of the bassinet strong brand, to ensure product quality children’s car ‘. Baby Carrier needed Brand
The former Chinese stroller industry are accustomed to ‘price war’ of the market, and now ‘price war’ will give way to ‘the value of war’, the brand is one of the most added value. Consumers of stroller, to consider is safety, environmental protection, comfort, and this resistance is far lower than the adult children, is a wise choice. However, because the brand is China’s industry Mishap stroller, baby carrier stores in the face of a number of brand-name products will lose its direction, do not know how to choose. This case, the brand is imperative operations. Industry observers point out that the future stroller market, the brand is a benefit. Consumer brand awareness, satisfaction and loyalty will be deciding in the market more competitive. Fortunately, in recent years, companies have increased stroller brand awareness, such as a small angel, triple-shun, our children and many other powerful companies to start building their own brands, and gradually introduce advanced American and European brand management system, and to begin developing a group of their own brand professionals. Sanhe Shun will continue to invest in stores in the country improved, in order to shape their products and brand image to build a sh
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