Brand Art of War, the world of martial arts, but not fast breaking.docVIP

 PAGE \* MERGEFORMAT 3 Brand Art of War, the world of martial arts, but not fast breaking Martial arts world, ‘the all-conquering, but not fast breaking’! The same is true in the brand marketing when faced with an important market changes, the speed means business, turnaround opportunities. 2005 ‘Super Girl’ final end, concluded within 24 hours, with a 7-digit Hasee signed Li endorsement fees. Thereafter, has been ‘4999,3999 yuan ultra-low-cost notebook’ Shenzhou known, were expansion of high-end product line, introduced by Li endorsement of the ‘ten thousand yuan laptop.’ marketing decision-making power less than 24 hours operating time, companies are rare in China, but also for the Shenzhou computer won the marketing opportunities. When it comes to fast, we can easily think of ZARA ‘fast fashion.’ Harvard Business School to ZARA brand assessment study for the Europe’s most valuable brand, Professor Lang also very respected ZARA mode. ZARA ‘fast’ winning its unique ‘fast fashion’ model, creating a legendary fierce competition in the fashion industry for ZARA won a leading position in the global fashion industry. ‘rapid response mechanism’ is a magic weapon for winning the market ZARA can be said, On race pace with fashion, no one can surpass ZARA. ZARA launch new products such as the speed is amazing, from the design of the product, try to do, produce to store sales, China’s garment industry is generally 6 to 9 months, the international brand in general 120 days, and ZARA is generally 12 days, the shortest only seven days. merchandise replenishment shelves twice a week, once every three weeks is necessary comprehensive replacement of old, such as logistics and distribution, ZARA required to achieve the supermarket Health Fresh food delivery standards in Spain, Germany, France, Italy and other EU countries mainly transported by truck, to an average of 48 hours to shop. Super woman, ‘fast’ is manifested in changes in the market, market opportunities ‘rap