Brand essence- There are means in the form of.docVIP

 PAGE \* MERGEFORMAT 6 Brand essence: There are means in the form of What is the essence of the brand? This issue, like all human problems, like, almost as a brand concepts in the ‘ultimate questioning’, seen too many brand admirers fantasy-style argument: not wait for all the wonderful things the load to the brand of this balloon, but the slightest did not realize that contains all the elements of marketing and human meaning of the brand concept has become a hollow nothingness. Look at two brands of high fever arguments theory: Brands must become our national symbol, a symbol of national spirit, it might call the brand. Otherwise, a name which has been. Name, and features are based on full interest point, ‘to facilitate the delivery person, Lee is doing casual’. Brand which has accumulated a lot of spiritual, cultural, history, is our consumption of a desire is not only a generation but also generations of habits, customs and culture, the interests of just one point only. (Zheng Xin: Why China does not have the brand? 2005/5/19 / China Marketing Communication Network) What is the nature of the brand? In fact, the essence of the brand is a relationship between businesses and consumers. The more closely to maintain this relationship, the more harmonious and the higher the value of brand equity, brand-oriented products are also sold, the better. Brand is the company’s pledge to customers, which includes quality, convenience, affinity, trust, and many other elements. Advantages and disadvantages of these elements or not, determines whether it is a pro-gaze can be subject to customer brand. A successful brand cherish his customers in each of these elements, such as a tiny point of contact made on the feelings. (Li Hailong: China Brand You Silu: Brand Integrity Dunqu Where? 2005/5/12 / China Marketing Communication Network) For the former point of view, the brand or even to become a ‘national spirit’ a symbol of the brand will become the standard here, rather t