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Brand positioning methodology series (Two )
The following remark will certainly surprise you: For information and take the, you must first. Perhaps as a business organization’s leaders disagree. This technique and who will not, where the lingua franca of you teach? In fact, the author is not nothing new creative ideas, new methods. But from the practical implementation of different business organizations summed up.
Far I will not speak, so they took the author to participate in the beginning of an underground shopping mall in Dalian trade promotion activities this matter, and readers for a discussion.
Originally, this targeted group of consumers in the young family’s shopping plaza, each time investment, it should be to the merchants and manufacturers to make a detailed description of the investment objective, such as business environment, presentations, the distribution of passenger flow, as well as product positioning, business organizations a variety of business support measures, and so this factor was clearly white investment in order to facilitate the successful completion of investment projects.
It seems well done on previous occasions, but just this time they do not make good use of such opportunities and prerequisites.
The flow of new shopping centers opened, and merchants selling a variety of factors affecting the lack of the ability to act according to circumstances, for businesses to reflect the problem does not give timely resolution and good communication, resulting in the whole business strikes. Both sides suffer undue losses. This, as the organization’s top leadership to come forward to communicate with the whole business together, and announced a new reality of state incentives. Unfortunately, the implementation of the measures were a bit late, was the new business district of the flagship shopping mall stores and a lot of powerful merchants who prefer to sacrifice a variety of pre-investment have left. Of course, may
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