Brand is a subtle process.docVIP

 PAGE \* MERGEFORMAT 4 Brand is a subtle process Now the company is very poor, they are often subject to influence public opinion or the media. When they are faced with so many concepts, ideas and theories, do not know how to choose. But once the wrong step, it may pay the blood price. For example, what a time to participate in a forum, I heard someone speak truth branding expert, he can not wait to find the experts to do consulting. However, the business does not know this is only limited to a certain point makes sense, if extended to a process which it ridiculous. Another point is very deadly, our corporate brands are now no scientific criteria. If the business can have their own criteria, it do not have to look for consulting firms, will be able to do themselves. Why would such a phenomenon? Because companies do not understand, it is not judged, only to feel it, find a trusted expert to help their own brand, do the marketing. This feeling is based on their ability to “touch.” In other words, if the companies are now aware of their own ability to not do, the feeling of a consulting firm or a consultant to identify with a good view of them, and finally to failure is likely to be so. Every business has different actual conditions in their own based on the actual conditions and brand building, also need a step by step, can not expect to bite into a big fat man. Therefore, branding is a systematic project. First of all, we say that brand, it is signed, that is, the brand symbol. Such as Joe Smith, John Doe, Joe Smith I want to good, we must first know what is called Joe Smith. So, we now communicate with the market, the first cognitive communication, and then to a favor. But we came to do a lot of business sense, it is unrealistic, is at the wrong time to do the wrong thing. as soon as two people meet each other do not understand , up on the rhetoric, want others to feel good on their own, some people think that this man Void, and you can not h