Brand is a three port.docVIP

 PAGE \* MERGEFORMAT 4 Brand is a three port 2008 is full of opportunities and space, but also precisely because of this, marketing planners and business people are faced with innovation and pressure and homogenization of the competition, if you want to break the convention and to create distinctive brand personality, you need to reverse thinking, break with convention in a particular area to explore, through the mouth of three to build the brand to create its own distinctive nameplate capacity. From a variety of perspective, in 2008 China’s overall platform is an opportunity to show in the world. Not only because 2008 is Olympic year, there have recently either CCTV or local media, are concerned about the Chinese culture or national culture fever, Guoxue hot research, which represents a trend, that is, elements of Oriental culture, or that China is beginning to permeate into all aspects of life, including the marketing area and was concerned about the marketing people. Marketing is actually the word, buy and sell. First, your goal is to find which group, how the segments, and thus to design marketing strategies. China’s consumer groups, composed of several layers, such as the red generation, simple style of a generation; mountainous and rural areas of the educated youth generation; the Cultural Revolution ended in the last century, 60 years; the late 70’s one-child generation; now a new consumer main ‘80 after ‘. As a marketing person can not make your product the face of all groups, so segments of the group. Marketing is divided into four areas: product, price, promotion and channels. Planning people, creative people decided on a company’s product capabilities, product design pros and cons, then decided the sales force’s strength. Then the product form, such as related to packaging and style, as well as provide services and value-added, this is in every marketing plan in place can be innovative. I think the first thing to consider their business skills, and