Brand value- strengthening the relationship between brands and consumers.docVIP

 PAGE \* MERGEFORMAT 12 Brand value: strengthening the relationship between brands and consumers In understanding the concept of the brand, the prevalence of a misunderstanding, that is the brand as the enterprise’s own thing, a trademark, a logo to distinguish with competitors. Therefore, they are often high above unilaterally established brand name, while ignoring the position in which the consumers. In assessing the brand value, we also tend to favor only the financial perspective or the perspective of the government administration, and forget the consumer. However, the international