Chinas auto brands crisis countermeasures.docVIP

 PAGE \* MERGEFORMAT 15 China’s auto brands crisis countermeasures Face of an economic ‘drought’, China’s auto brands from U.S. auto giant’s huge losses it has learned out of the blind multi-brand strategy brand extension and errors in the implementation of the brand focus on strategy, working to establish itself as the leading category where the brand, and thus make the brand in the minds of consumers on behalf of certain properties. In a constant cycle of nature, the weather is good, timely rains will bring the crop harvest. But when the climate is becoming worse, the land of drought, there would be what is the situation? Survival of the fittest. Only the vitality of the most powerful and deepest roots of plants can survive, waiting for one day to reproduce. The same is true of the replacement of the business community: After a period of economic prosperity, the business community today is facing the economy ‘drought’, only those companies can be truly powerful in the economic recovery champion again. What kind of business you want to be To find a way out period of depression, we can first take a look at the plight of those who are now bogged down in business. To say is very ironic that those who face the greatest problems of the enterprise, it is an extension of those crazy products and brands, the pursuit of enterprise-scale enterprises. Take General Motors, it had long been the world’s largest enterprises, but if the U.S. government has not approved 13.4 billion in borrowing, GM today may have become insolvent. Last year, GM’s revenue for the 181.1 billion U.S. dollars, a deficit of 38.7 billion U.S. dollars. In the past 10 years, GM’s revenue for 1.8466 trillion U.S. dollars, a deficit of 28.9 billion U.S. dollars. 1.8466 trillion U.S. dollars, or 1.8 trillion U.S. dollars this figure be? It is of considerable size than some of the country’s GDP last year, is even larger: Russia (1.7 trillion), Brazil (1.7 trillion), South Korea (1.2 trillion U.S.