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Chinas auto marketing techniques criticism
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China’s auto marketing techniques criticism
For now, the marketing of the automotive market has entered a cycle of vicious circle: the market preheating pretending to be suspense, line-off ceremony spectacular, three-dimensional attack advertising, public relations articles overwhelming, test drive rave reviews, and superior performance in comparison tests, and the remaining is public relations activities, to participate in the rally or organizations Zijia You, Dream Car full of beauty around the auto show, street Roadshow Chuiladanchang ... ... after several rounds of show, and some models ushered in short selling, but have a few years abroad life cycle of new cars in China, has just listed two or three months after the start to promote the name of lower prices, and then is to continue to repeat the advertising, public relations, still do not lift sales, the last manufacturer to officially announce the price cuts. So your side Changba my debut, but it seems to have forgotten from a professional point of view up to enhance China’s auto sales promotion techniques.
Location: in the end the car sell to
No one car manufacturer does not consider themselves the target market, whether it is or make their own advertising, public relations firms offer. However, we regret to see the Chinese car market is always tell when a very large general concepts, such as: the middle class, ordinary consumer group, white-collar workers. This seemingly clear but in reality all blur into the promotion of the product and input can not Zhizhirenxin. Many people believe that if the location of the target consumer is very clear very narrow, will lose the purchasing power of other parts, but when all of our promotional efforts are targeted to this position and started to consumers who do not know I do not know ‘he ‘Where I do not know ‘He ‘Owns what, like, the pursuit of what can not appear at his side, and to communicate with him to gain the consensus of both sid
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