Chinas banking industry customer loyalty crack problem.docVIP

 PAGE \* MERGEFORMAT 11 China’s banking industry customer loyalty crack problem At the just-concluded second session of the banking industry market research assistant marketing forum, Beijing Zhongguancun Branch of ABN AMRO Bank Sun is opening the first sentence is very interesting: ‘We came to China as a foreign-funded banks, industry and the media is not in dispute wolf, but in fact we are not wolves. ‘ Supervision of a director of Bank of China Banking Regulatory Commission Tang Chi-yi, said: ‘We came to foreign investors such as the view, I have always thought that to maintain an appropriate competition in the ecology and the bank is actually beneficial, in the competition which make the pie bigger, to reach a commonPurpose . So, we say that an appropriate degree of competition to stimulate vitality, but also to tap the efficiency of our institutions and individuals. ‘For China’s banking sector, the banking industry information technology is no longer a problem, but as an advantage in the world has not yet a bank’s information system, as if a huge network of four major state banks, the real enemy is ourselves, For their own customer service attitude. Re-understand their own in a changing ‘The domestic banking industry is changing, such as China Merchants Bank’s culture is sunflower ─ ─ ‘ because of you and change, achievement dreams’, the customer is the sun, the bank is the sunflower, how customers move, the bank followed the introduction of products and services. ‘Mr Tang Yi China Merchants Bank to use the example to illustrate the changes in the banking industry. Is not only a joint-stock banks in a rapidly changing, ‘big dogs’ of the state-owned commercial banks are also about to change. According to Synovate Consulting to provide data, from 2005 to 2007, major banks were very satisfied with the use of the number of people from 18% to 11% are not satisfied with the number of banks from 24% to 34%, an increase of up to 42 %. Synovate China, Deput