Chinas garment industry- still need to pseudo foreign devil!.docVIP

 PAGE \* MERGEFORMAT 11 China’s garment industry: still need to ‘pseudo foreign devil’! Now many of China’s domestic garment enterprises, from the brand name to the promotion, all like to package them into their own brand of foreign business to operate, it has become a widespread phenomenon in apparel industry, a time, clothing market is flooded with too much foreign face. Chinese clothing brand this phenomenon pseudo-foreign devils have been a lot of insight in marketing circles who criticized that such quick success and opportunistic approach is not conducive to long-term development of Chinese brands is not conducive to establishing our nation’s clothing brand and building brand culture. Indeed, such views are justified, but the combination of China’s clothing industry, the history and current status of view, I feel that clothing brand ‘pseudo foreign devil’ phenomenon of the spread in line with China’s current market characteristics would be delighted. From a philosophical point of view, there is the rational. Chinese clothing brand the phenomenon of pseudo-foreign devils abound, certainly has its own rationality and necessity, is in line with the mainstream of Chinese clothing market laws. Today, we casually stroll to the big shopping malls, you will find at least half of the clothing brand seems foreign flavor is enough, but someone who generally knows the real number of foreign brands and are willing to be afraid no more than one-fifth of them. But the mall to have so many foreign flavor full emergence of the brand, at least explain these imitation products for at least the quality of foreign brands, and there was no problem, but still relatively popular on the market and they can live are still very moist. Because China is still very limited capacity of the majority of consumer spending, consumer psychology is still far from mature, and thus foreign brands will have the blind trust and sought after, plus Montagut, Playboy, etc. in foreign countries