Chinas local enterprises in brand marketing in the development process of the suggestions.docVIP

 PAGE \* MERGEFORMAT 4 China’s local enterprises in brand marketing in the development process of the suggestions Served with our institutions of local corporate brand, corporate communications capacity in the industry model should be said to be at the level of upgrade, like a person, after the initial start-up stage after the must consider ‘their own quality’ strength. Targeted in their marketing, I think we can upgrade from the following five aspects: First, enterprises should first point is to enhance the marketing and management commitment and emphasis, which not only refers to the need for more money, in fact, contains four small points: One should be more focus on management-level increase, at least by the vice president level or expertise of a professional department person or team responsible for marketing; Second, depending on marketing of the brand equity investment in long-term perspective, instead of as a short-term cost of sales; of course you can, the length of integration. Third, in-house marketing professionals still lack the need for more professionals into employment as well as expert consultants, communications company; Fourth, systematic marketing required to join the scientific management. Secondly, I think this is the second aspect of the so-called multi-focus on the dealer channel marketing loan shop, it should be to increase investment to grasp and insight into consumer trends, which is companies know, but not doing enough. Some business owners have a fairly good market sense, but also should be established to manage consumer research database. Furthermore, we often talk about the operation surface integrated marketing communication, which is actually not allowed, the key point in the core creative brand building to enhance management of consistency. It’s also the level of the relevant person in charge of marketing, when the decision-makers at a certain height, there are integrated basis. In addition, there should be to cultiva