Chinas national conditions and advertising production.docVIP

 PAGE \* MERGEFORMAT 11 China’s national conditions and advertising production We often would be inundated with advertisements for China’s current words of the emotive-like, the unbearable pain, illness of such hatred. On the one hand, we are deeply rough rape-style advertising and went reluctantly, but is distressed advertising in China can not skimp on the idea to create clever advertising works. Why China is lovely little advertising on the creative wisdom of the Chinese-style advertising industry hindered the flourishing of our national condition is still exerting its influence? Advertising naked pursuit of effectiveness seldom taken into consideration artistic phenomenon is Banded or promotional recipe? China’s advertising industry and advertising how to break the old patterns, creative new future? Below the television and Internet advertising as the main entry point to talk about China’s national conditions and the relationship between creativity and advertising and the impact and interpretation of the above points. Turn on the TV, you might miss a lot of interesting TV programs or TV shows, but you definitely will not miss the ads, whether it is public service ads or commercial advertising, bombarded really can achieve a ‘wide divisions are not surprising endlessly’ the results. A lot of advertising made by the density and breadth of good publicity and marketing results, but analysis of such advertisements advertisers status, you can come to this conclusion: to rely solely on advertising to promote the breadth and density effect does not have sustainable sex. Advertising is the media, consumer products and corporate advertising to understand, it is a bond linking the product with consumers and to promote their products into the consumer, with its consequent publicity is the company’s image to establish and maintain. The pros and cons of ad quality, a direct impact on the sales of the product, followed by the most important is the impact on the enterpr