Chinas rural history of the evolution of wall ads.docVIP

 PAGE \* MERGEFORMAT 13 China’s rural history of the evolution of wall ads First, the value of advertising in rural areas and functions of the wall China’s vast rural areas have a huge population of 900 million, the market has great potential. In recent years, with the work of building a moderately prosperous society big stride forward, the pace of building new socialist countryside the further acceleration of an attractive piece of the ‘cake’ is attracting more and more businesses to join the ranks of race, rural advertising market has also ushered in an unprecedented opportunity for development, the advertising industry this piece of ‘Blue Ocean’ has become a place of strategic importance under the advertising company. In all forms of advertising, wall advertising the position in the rural areas is particularly important Cuntou, the Housing ago, the river, which roads lead nowhere not see eye-catching wall advertising. Why is the wall will become an important carrier of rural advertising? This first of all with in rural China advertising media environment. Only the mass media of television and radio in the rural residents in frequent contact with advertising media, outdoor media, apart from the wall ads, no choice; Moreover, the wall as an advertising medium in the rural areas has its unique advantages: low-cost production and delivery of advertising Ideally, the spread of costs and effects. In rural areas of the wall advertising a political (policy) promotion, business promotion and public dissemination of three kinds of functions: in the political publicity, it’s construction and development in rural areas have made important contributions; in business promotion, it is to upgrade living standards of rural residents strong booster; in public dissemination, it enhances the rural environmental protection and other areas of public awareness. Wall of the main functions of advertising in rural areas focus on political advocacy and promotion of both commercial