Chinas beer market in 2005 the new office Perspective.docVIP

 PAGE \* MERGEFORMAT 18 China’s beer market in 2005 the new office Perspective Preface: what has happened we want to know what it means, what is happening we want to search for its trend. 1, 2004 Year in Review If you use one word to sum up 2004 in Chinese beer, ‘plain’ may be the most appropriate. After the three major Chinese beer giants (Qingdao, Yanjing, China Resources), after a large-scale beach-style mergers and acquisitions in 2004 did not happen either, Qingdao South Division triumph market battle, it did not happen one after the race-style enclosure. However, from any point of view, 2004 will become a watershed in Chinese beer. In 2004, following the formation of three kinds of market structure, suggesting the Chinese beer competition is about to enter a new stage. 1, has strategic value to the basic beer companies ‘stand in’ finished. In 2004, the CRC will be the highest honor in Suzhou, Zhejiang and money beer, Anhui Longjin in the bag, and invest in Dongguan, to build 300,000 tons of pure plant health; Following the acquisition of Fujian Yanjing Huiquan will be followed by another Chinese beer business profits and Regional marketing capabilities revenue outstanding spring arm of Li River in Guangxi, Yulin, Guangxi, while 300,000 tons of beer to build a new plant; investment in the construction in Changsha, Qingdao, 200,000 tons of pure health product line, and the completion of the layout in Beijing, marking the Qingdao Central, North China 2 strategic market campaign start. So, the Chinese beer 1st Corps Troika lineup situation, the basic fixed grid: Resources: Northeast, Southwest remote echo, central, eastern, steadily, and smug, Lazi Dongguan, Hukoubaya; Qingdao: Solid Shandong, Paul West, stable South China, Central China exploration, seismic Beijing and Tianjin, inside dense cloth son, desires contiguous Naruse; Yanjing: The Beijing, Fujian, Guangxi and the three pillars of potential, peep the Central Plains (Jian, Jiangxi, Hunan,