Chinas strategy to focus on marketing innovation.docVIP

 PAGE \* MERGEFORMAT 11 China’s strategy to focus on marketing innovation Professor Lu Taihong led by China Marketing Research Center team has been concerned about China’s market localization, trying to fast-changing Chinese market, summed up some space for innovation and patterns of localization. I myself participated in Professor Lu for the CUHK EMBA taught in ‘China’s strategy of marketing innovation and the focus of’ curriculum. The basis of China’s Marketing Innovation China Marketing Innovation is based on two things: (1) is the difference between the Chinese market, China’s market transition, the special circumstances to our business provides an innovative basis. Most senior managers in multinational companies entering the Chinese market a few years later, have exclaimed: ‘the Chinese market too big, too complex and change so fast. ‘China’s market environment and the market continues to transition, thus the Chinese market called the transformation of the market. (2) is the difference between consumer behavior for marketing innovation also provides another basis. Chinese consumers have a completely different from the Western consumer spending habits. Some special factors affect consumer behavior in China, such as government policy, real estate, the arrival of spring, mainly because of the cancellation of units of welfare housing policy; addition, China’s consumption environment in a rapidly changing, such as the rapid development of highways, the automobile market an enabling environment. Chinese culture and values, the rapid rise in revenues, which constitute the Chinese consumers buying behavior will be different from the West. China Marketing Innovation of the two lines Professor Lu of Chinese marketing innovation is divided into two lines, one that is multinational corporations in China to adapt to innovation, which is what we in the ‘marketing China - China 2002 Marketing Report’ mentioned in the transformation of marketing. Marketing is a trans